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Marketing
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Marketing Librarian

Bobby Hollandsworth
407A Cooper Library
hollan4@clemson.edu (864) 656-3118

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More Marketing Resources


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Academic Search Premier   all subject areas, 1965-present PASCAL



Business & Company Resource Center   covers all business topics



Business Insights   contains reports across a wide range of industry sectors with market analysis specific to each industry. Management reports provide a complete overview of each sector.



Business Source Premier  

provides full text for scholarly business journals and other sources. Coverage includes virtually all subject areas related to business, 1922-present, 1922-present PASCAL




Cabell's Directory of Publishing Opportunities in Marketing
  list of journals in the area of marketing; includes publication guidelines, review information, and addresses for submission



Communication and Mass Media Complete
  communication studies, mass media, and journalism, (coverage varies; some journals go back to the early 1900s)-present



Country Profiles (Mergent Online)
  current information about countries
(limited to 5 simultaneous users)



Country Reports   cultural, historical, and statistical country information



Country Watch
  current information about countries



CREDO Reference   full-text of hundreds of reference books covering every major topic, including art, medicine, history, technology, etc.



Current Contents

  all subject areas, 1998-present
(limited to 5 simultaneous users)



Current Research @ Clemson   Clemson University dissertations, 1960-present; full-text available, 1996-present



Dissertations and Theses - Full Text (formerly Dissertation Abstracts)
  index to over two million dissertations and theses, all subjects, 1861-present (over 600,000 available in full text)



EconLit
  all aspects of economics, 1969-present
(limited to 4 simultaneous users)



Faulkner's Advisory on Computer and Communications Technologies (FACCTS)
  market research for the computer industry



General Business File   covers all business topics, 1980-present



General OneFile   all subject areas, 1980-present



Ingenta Library
Gateway

  all subject areas, 1988-present
(formerly CARL Uncover)



Inter-university Consortium for Political and Social Research (ICPSR)
  Information about Clemson University holdings of ICPSR social science datasets. Access to ICPSR is available for Clemson faculty, staff, and students.



LexisNexis   business news, industry news, market news, and financial information, past 10 years



Life Insurers Fact Book
  trends and statistics for the life insurance industry



MarketLine   business information service using published desk research and secondary data sources to create Company, Industry, and Country Profiles



Market Research Reports   full-text market research reports



Mergent Online   U. S. and international company information and country profiles
(limited to 5 simultaneous users)



Million Dollar Database   directory of U.S. companies from all industries with sales of one million dollars or more, or 20+ employees, or branches with 50+ employees
(limited to 5 simultaneous users)



Mintel Reports   full-text market research reports (you must create a Personal Profile to view the reports)



NTDB (National Trade Data Bank)
  international marketing research and country analysis
Available only on Cooper Library Reference Database station (4th floor near Reference Desk).



Online Career Library   contains guides to industries, employers, and careers; also occupational profiles, company and industry research; as well as occupational surveys



Oxford Business and Economics Dictionaries
  dictionaries of accounting, general business, economics, finance, and banking



Polling the Nations
  public opinion polls and surveys from the United States and over 80 other countries, 1986-present
(limited to 1 user at a time)



PsycINFO
  psychology and related fields, 1872-present



PsycArticles   full-text articles from major psychology journals, 1987-present



Reference USA Business Database   directory of over 12 million U.S. businesses



Regional Business News   incorporates 75 business journals, newspapers and newswires covering various metropolitan and rural areas within the United States; coverage dates vary by publication PASCAL



Social Sciences
Citation Index
  social sciences (part of Web of Science), 1965-present



State of the Nation
  current and historical economic and financial data from the federal government and other related entities
Available only on Cooper Library Reference Database station (4th floor near Reference Desk).



STAT-USA   business, trade, and economic information
Available only on Cooper Library Reference Database station (4th floor near Reference Desk).



TableBase   tables of business and industrial information (market share, import/export data, product/brand rankings, demographics, etc.)
(limited to 3 simultaneous users)



Wall Street Journal   full-text Wall Street Journal articles (Eastern edition), 1984-present



Wall Street Journal, Historical   full-text Wall Street Journal articles, 1889-1990



WRDS (Wharton Research Data Services)  

provides access to Compustat North America, Compustat Global, CRSP, and other datasets. Includes financial data on North American and global companies, monthly and daily stock data. For a complete list of all datasets available to Clemson University users, click here.

NOTE: All Clemson faculty, professors with Visiting Faculty status, and Ph.D. students and research assistants in any Clemson program can create individual user accounts. Click here to request a User Account or login to an existing account.





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Clemson, SC 29634-3001

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Updated March 20, 2008 | Copyright © 2003-2006 Clemson University. All rights reserved.
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Photographs by Micki Reid and Jon Truesdale
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