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Marketing
Industry & Market Research Databases

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Marketing Librarian

Bobby Hollandsworth
407A Cooper Library
hollan4@clemson.edu (864) 656-3118

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More Marketing Resources


Business & Company Resource Center

Includes:

  • industry overviews
  • market research
  • associations
  • rankings (business rankings, market share)
  • investment reports,
  • news/magazine articles
  • companies within the industry
 

Search by: SIC or NAICS Code, Industry Description

Browse by: SIC or NAICS Code




MarketLine

business information service using published desk research and secondary data sources to create Company, Industry, and Country Profiles

 

Browse Industries search includes: 23 industry categories, U.S. and Global reports, Market Size, Market Segmentation, Competitive Landscape, Market Share, Market Forecasts




Mintel Reports

full-text market research reports (you must create a Personal Profile to view the reports)

 

Browse Reports: by Category, by Country

Search by: Report Title, Full-text, Country

Reports Include: Market Drivers, Market Size & Trends, Market Segmentation, Supply Structure, Advertising & Promotion, The Consumer, Future & Forecast




Market Research Reports

full-text market research reports

 

Browse Reports: 40 Categories

Search by: Keyword to find a list of relevant reports

Reports Include: Market Intelligence on Consumer Demographics, Market Size & Growth Trends, Industry Forces & Structure, Product Trends, Competitive Environment Analysis, Company Profiles (short)



Business Insights

contains reports across a wide range of industry sectors with market analysis specific to each industry. Management reports provide a complete overview of each sector.

 

Browse Reports: by Industry, by Full Listing

Search by: Keyword to find a list of relevant reports

Within each Report: Browse & Search, View Tables, View Figures, Compare sections of a report or compare different reports using a split screen, View PDF, Translate into 6 different languages, Cut/Create Your Own Report




Business Source Premier Access to this PASCAL database is in danger! Please Help!

 

 

Search by: Standard Fields, NAICS Code, Ticker Symbol

Company Reports

Country Reports

Product Reviews




Faulkner's Advisory on Computer and Communications Technologies (FACCTS)
  market research for the computer industry



NTDB (National Trade Data Bank)
  international marketing research and country analysis
Available only on Cooper Library Reference Database station (4th floor near Reference Desk).



Life Insurers Fact Book
  trends and statistics for the life insurance industry

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